{"id":178969,"date":"2026-05-01T18:00:00","date_gmt":"2026-05-01T17:00:00","guid":{"rendered":"https:\/\/sport.azemad.com\/?p=178969"},"modified":"2026-05-06T16:27:11","modified_gmt":"2026-05-06T15:27:11","slug":"the-same-wood-in-a-never-seen-before-shape","status":"publish","type":"post","link":"https:\/\/sport.azemad.com\/en\/the-same-wood-in-a-never-seen-before-shape\/","title":{"rendered":"The same wood, in a never-seen-before shape"},"content":{"rendered":"\n

This wood is familiar. It is in the hands of those who play. It is heard on the rink. Each stick carries the essence of the game \u2014 impact, precision, intensity.<\/p>\n\n\n\n

But there is a part of the story that is rarely seen. The wood that never becomes a stick, and the wood that lives the game to the end.<\/p>\n\n\n\n

For years, this resource followed a purely functional path. Not due to lack of quality, but because its value cycle ended at the pavilion.<\/p>\n\n\n\n

Now, the purpose evolves.<\/p>\n\n\n\n

Within the AZEMAD Group, this question found an answer.<\/p>\n\n\n\n

WOOLIV<\/a><\/strong> \u2014 the group\u2019s brand dedicated to furniture design and interior projects \u2014 looks at this material differently: not as waste, but as origin.<\/p>\n\n\n\n

From this encounter, the project Stick to Life<\/strong><\/a> is born. A direct connection between factory and design. No intermediaries. A closed loop within the same group.<\/p>\n\n\n\n

The Asta Chair<\/strong><\/a> is the first piece. Created with the wood that defines the brand \u2014 coming from the production process and from the rink itself.<\/p>\n\n\n\n

Designed by Architect Ana Isabel Costa e Silva. No disguises. No erasing of marks.<\/p>\n\n\n\n

Each piece is unique. Limited quantity.<\/p>\n\n\n\n

The same wood. A new form.<\/p>\n\n\n\n

\n
DISCOVER THE ASTA CHAIR<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

From the game to something that lasts<\/p>\n","protected":false},"author":993,"featured_media":179156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-178969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category"],"acf":[],"yoast_head":"\nThe same wood, in a never-seen-before shape<\/title>\n<meta name=\"description\" content=\"From the game to something that lasts\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sport.azemad.com\/en\/the-same-wood-in-a-never-seen-before-shape\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The same wood, in a never-seen-before shape\" \/>\n<meta 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